Overview
The "Strategic goal" field can be used to add and track an entity's high-level goals. All changes are saved, and by using the "Strategic goal changes" button, you can add a date. The time travel function in ORCA allows you to view the strategic goal from the selected point in time.
Examples of strategic goals
- Expand market share in Asia by 15% within the next 3 years
- Launch a new product line that targets millennials and generates $10 million in annual revenue within the next 2 years
- Increase profitability by reducing operational costs by 10% within the next fiscal year
- Improve brand awareness by securing media coverage in top industry publications and increasing social media engagement by 20%
- Achieve a customer satisfaction score of 90% or above and increase monthly website traffic by 25%
Guide
